Research
Areas
I believe in helping you answer real business and marketing objectives. So whether you are looking to enter a new market, grow your existing one or launch a new product I can help you uncover data and insights that go a long way to ensuring success.
If you know what research you need or are looking for inspiration, click on the following business and marketing objectives below to read more.
Or if you are starting with a wider business issue and are not sure what insights you need visit my Why Do Research page ?
SOCIAL RETURN ON INVESTMENT CALCULATIONS
PRICING STUDIES
CUSTOMER JOURNEY MAPPING
BRAND HEALTH MAPPING AND TRACKING
CONTENT MARKETING RESEARCH
OPINION POLLS FOR BUSINESS AND CONSUMER
WEBSITE ANALYSIS AND PAIN POINTS
I've worked with multiple global research partners so can provide access to over 4million respondents covering Australia and the rest of the world for both quantitative or qualitative results (or both).
With face to face, moderated remote technology or simple telephone interviews, Abacus Research has worked with some of the best research partners globaly to ensure you get the answers to the questions you need
Example Research Results
Example 1 - Brand Mapping
Brand Mapping is a central part of understanding what your customers really think about you. It's a vita part of any business plan whether its growth, new markets or product development . Your brand mapping exercise will also impact your pricing strategy and retention policies. The brand map identifies your place in the market visually - the closer to the line you are the more association with that attribute. The further out on the line the more unique the propostion. And it compares you to the competition.
Example 2 - Buyer Personas
Buyer Personas are a vital ingredient in any business. Understanding the buyers and most importantly their relative revenue proportion also ensures you focus on the right marketing strategy. Deep understanding of the concerns and challenges facing your potential and existintg buyers also ensures your acquisition $$$s are not wasted. (Image courtesy of Sapio Research).
