Buyer Personas

and Segments

Defining a buyer persona (also called a customer persona, audience persona, or segment) helps remind you to put your audience’s wants and needs ahead of your own.


In short it is detailed description of someone who represents your target audience and since different groups of people buy your products for different reasons, you might need to create more than one buyer persona.


Building your business strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It’s all about boosting sales while creating brand loyalty and trust.


By researching your potential market and creating personas you can also target your social ads more effectively and increase your overall ROI.


Building a persona and a segment means you need to start with audience research and not gut instinct or the executive’s opinion. This can be demographic data, social media analytics, Facebooks insights, Google Analytics and for the B2B Market, the decision making cycle. The key concept is to be able to link all this data together to find relationship strengths that mean something to the customer.


And that is where Abacus Research can help.


With access to a team of researchers and statisticians we can find the data you need and make the links you need. Download our service guide to Brand Refresh Ideas.