Research and Data Insights for
Better Business Decisions
Hello and welcome to
Abacus Research is a research consultancy and project management service.
Based on many years of both qualitative and quantitave research experience, I started Abacus Research to be able to offer a variety of options to help organisations access the research answers they need without compromising
1. Research services and data gathering for your large or small scale research requirements as your freelance research partner. This might include simple surveys, focus groups and ethnographic studies or complex mixed methods.
2. An expert research project manager for a research partner of your choice.
Why Abacus Research?
After years working in both both business strategy and research and having completed my doctorate in both quantitave and qualitative research, I decided it was time to follow my dream of helping organisations access answers to key business decisions simply and easily.
As a freelance service, I can flex up when needed but
most importantly you know you are getting high level
expertise at a time you need it.
You want a "quick survey" ?
No problem but let me run an expert check that the
data you get at the end is usable.
You need someone to project manage your next
research project without having to recruit someone?
No problem - I can make sure you only use the survey
tools that you need not ones you think you need.
Need a buyer persona or segment developed to
improve your sales?
No problem, I have worked with a global network of
research partners across multiple sectors, so you can
access a wide skill set.
My recent projects have included:
Buyer personas and segments - Retail
Market Opportunity Analysis including Market Sizing - Aged care
Brand Health (mapping, tracking and testing) - Retail
Opinion Polls - Telcoms
Social Return on Investment Calculations - Not For Profit
Pricing Studies - Automotive
Concept testing for new product or service launch - Retail
Net Promoter Scoring - Land Developer
Competitor Mapping - Education
Customer Journey Mapping - Retirement Living
Content Research and SEO - Research Partner
Website analysis and customer pain points including digital mapping and insights - Retail
Marketing Stategy and Planning Development - Event Management
I understand that choosing the right research can be overwhelming. So I've put together a useful set of service guides for more detail on each research area that you could consider.
Visit the Research Area page and click into each link for more information.
Abacus Research Consulting
Market Researcher PhD
Abacus Key Facts
VERY Satisfied Customer from Jan to June 2021
The way to my heart !